DIGITAL MARKETING STARTER PACKAGE
Prepared For: Dr. Allison O'Brien, DMD | Lakewood Ranch Dental Health & Wellness
Introduction
Dear Dr. O'Brien and Team,
Thank you for considering Lady Lake Web Design. We have prepared this Digital Marketing Starter Package specifically for Lakewood Ranch Dental Health & Wellness. Our goal is to modernize your digital presence, improve your local visibility, and attract high-value patients for services like Bioclear and sleep medicine.
This overview outlines the core migration services, optional enhancements, and ongoing support needed to position your practice for growth in 2026.
1. Rapid Launch + Growth Plan
Option A
Website Files Migration
3 Business Days from Today
Includes:
- Move site to new host (Pre-expiry)
- Zero downtime transfer
- DNS cutover
- Basic testing
- Basic HomePage Modernization
- SEO Baseline & Review
- Setup SEO Monitoring Tools (In-House)
- Free Social Media News Release
Payment: $250 Due Upon Project Acceptance.
Option B
Rapid Refresh + Q1 Support
Week 1: Migration + Fixes
- Bootstrap 5.3.9 code update
- Emergency fixes (nav, forms)
- Basic speed optimization
Week 1 and 2: Refresh + Launch
- Visual Refresh (Hero, Cards, Layout)
- SEO Quick Wins (3-4 Core Pages)
- GBP Refresh + 2 Social Media Posts
Continued support (Q2 +)
- 1 Blog article/mo (3 total)
- Monthly GBP posts
- Keyword / Long-tail Keyword Monitoring per previous Plan Keyword List. (Local SEO/ Competitor Research required to adjust or retarget)
Initial: $350 Due Upon Project Acceptance
Launch: $275 due at launch
Option C
Accelerated Premium Launch
Everything in Option B PLUS:
- Deep Homepage Redesign (Testimonials, Showcases)
- 5-7 Fully Optimized Pages
- Schema Markup (LocalBusiness, Reviews)
- Competitor Keyword Analysis
- Social Media Opt. + 8 Pre-scheduled Posts
- 2 Blog Articles Delivered Immediately
Start: $400 Due Upon Project Acceptance
Checkpoint: $400 due at 2 weeks
Launch: $400 due at launch
Option D: WordPress Advantage
The ultimate solution for new client acquisition. Best value for better brand visualization and strong first impressions.
24/7 Patient Q&A support tailored to your practice.
*Usage based on ongoing LLM token pricing per 1M tokens. (Very affordable).
Compare Plans at a Glance
| Feature / Service | Option A $250 | Option B $625 | Option C $1,200 | Option D $1,800 |
|---|---|---|---|---|
| Hosting Migration | ||||
| DNS Setup & Zero Downtime | ||||
| Bootstrap 5.3.9 Code Update | - | |||
| Visual Refresh (Hero, Nav, Cards) | - | |||
| SEO Optimization | Baseline Audit | 3-4 Pages (Basic) | Home + Core Services | Comprehensive Site-wide |
| Google Business Profile | - | Refresh + 2 Posts | Optimization | Deep Strategy AI Engines |
| Blog Content (Q1) | - | 1 Article / Month | 2 Immediate + Q1 Plan | Strategic Content Plan |
| Social Media Posts | 1 News Release | 2 General Posts | 5 Researched Posts | Comprehensive Strategy |
| Homepage Deep Redesign | - | Featured Services Emp. | ||
| Competitor Analysis | - | - | Standard | Deep Dive Market Analysis |
| Schema Markup | Verify WebPage | WebPage, LocaBusiness + | ||
| AI Chat Assistant (24/7) | - | - | Needs Research |
2. Why This Investment Makes Sense
Immediate ROI
One new surgical patient ($1,500-$3,000 value) pays for the entire setup 6x over. The investment is minimal compared to the potential return.
Competitive Edge
We will effectively highlight your unique differentiators: Bioclear certification, Dawson Academy training, and Hospital privileges.
Speed & Performance
Upgrading to Bootstrap 5.3.9 + new faster hosting = faster load times. Google rewards speed with better rankings.
Professional Commitment
Setup is one-time. We are dedicated to providing professional, high-quality service to support your practice's growth. You retain full control of your digital assets.
3. Recommended Growth
- Blog Copywriting: SEO articles on high-value services (Bioclear, TMJ, Sleep Medicine).
- Social Media: Weekly engagement on Facebook/Instagram to build trust.
- On-Page SEO: Optimization of core service pages for local search (Lakewood Ranch/Sarasota).
- Schema Markup: Structured data for enhanced Google listings (hours, reviews).
Development Rates (À La Carte Services)
| Service Type | Rate | Examples |
|---|---|---|
| Simple content changes | FREE | Text updates, image swaps, contact info changes (Image Processing, Resizing, or AI Generation is extra) |
| Standard BS5/CMS | $45-75/hr | Content Generation, Reformatting, layout and design, Core Wordpress & Plugin Update, Theme Updates ( Troubleshooting Update Plugin incompatibility may add additional charges) |
| Database Development/modifications | $100/hr | Custom fields, form integrations, E-Commerce data migrations |
| Advanced programming | $125/hr | Booking systems, payment integrations, custom plugins, and APPs. |
| After-hours support | Available | For site-related issues. |
| Emergency 24-7 Support | Varies | For site down, server/email related issues per your contracted domain and hosting provider(s). |
Note: We always provide estimates before starting work over $100. You approve all work before we begin. Advanced Package includes 4 hours of development monthly.
Additional Services & One-Time Projects
| Service | Price | Details & Timeline |
|---|---|---|
| Landing Page Creation | From $175 | Service-specific pages optimized for conversions (1-2 weeks) |
| Online Appointment Booking | From $600 | Integration with practice management software, calendar sync (2-3 weeks) |
| Professional Photography | $200-800 | Office photos, team headshots, service galleries (half-day session) |
| Professional Print Graphics | From $40 | Business cards, flyers, social posts, banners (1-2 weeks) |
| Google Ads Management | 15% of ad spend | Campaign setup, keyword research, monthly optimization ($400-3,000/month budgets) |
| Video Production | Custom quote | Office tours, introductions, procedure explanations (quote based on scope) |
Looking for more details? Explore our standard packages and answers to common questions.
4. Next Steps
A simple, transparent process to get you live.
Discovery Call
Free 20-min review (Optional)
Provide Access
Share credentials securely
Begin Migration
Starts within 36 hours of deposit
Launch Homepage
Live in 7-10 days
Ready to Grow Your Practice?
Contact David Cate, CIW
Your Dental Marketing Partner
- (321) 305-1651
- info@ladylakewebdesign.com
- ladylakewebdesign.com
Text "LOVEAI" to (321) 305-1651 for same-day response
Confidentiality & Service Agreement: This proposal serves as a preliminary agreement. By proceeding with payment (ZELLE, Business Check, Stripe*, PayPal*), you acknowledge terms. A formal NDA and Service Agreement will be provided upon invoicing.